Reference :
V-F-CR-F-01657-A
Date :
10/2016
Title :
La victoire à tout prix = Victory by any means = Una victoria a cualquier precio
Duration :
00:01:00
Editor :
unknown
Confidentiality level :
public
Publication restrictions :
reserved users only
Production company :
ICRC
Commissioned production company :
DigitasLBi
ICRC producer :
RUBIN, Ariel
Production reference :
AV558A
Description :
The International Committee of the Red Cross (ICRC) has launched on October 31, 2016 an ad-style video which illustrates the terrifying human cost of ignoring the Geneva Conventions and aims to raise awareness of international humanitarian law. The 60-second film "Victory by Any Means", which uses real clips from conflicts around the world, takes viewers on a journey from utopian dream to humanitarian nightmare. It is the hardest-hitting campaign ad of its kind from the ICRC.
Starting with an upbeat voiceover and stirring music the ad initially depicts a utopian dream, using imagery of what seems to be a safe and prosperous nation. As it continues, the voiceover becomes more threatening and the mood darkens. Viewers begin to see footage of violations of international humanitarian law – with schools and hospitals being bombed, degrading treatment inflicted on prisoners and the use of chemical weapons. The film ends on scenes of destruction and desolation – the result of a "victory by any means" approach to war.
French title :
La victoire à tout prix
English title :
Victory by any means
Spanish title :
Una victoria a cualquier precio
Colour/B&W :
colour
SD/HD :
HD
Resolution :
1920 x 1080
Aspect ratio :
16/9
Original material/format :
ProRes 422
Best material/format available :
ProRes 422
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