Reference :
V-F-CR-F-02460-B
Date :
10/2018
Title :
The right choice : bande-annonce = The right choice : trailer
Duration :
00:00:13
Editor :
unknown
Confidentiality level :
public
Publication restrictions :
reserved users only
Production company :
ICRC
ICRC producer :
NICHOLAS, Christopher
Production reference :
AV839B
Description :
The sound of gunfire approaches. You don’t know if your family should run or hide. Making the right choice can mean life or death.
A new immersive virtual reality movie called « The Right Choice » puts users next to a Syrian family trapped in urban warfare. The film, a collaboration between the International Committee of the Red Cross (ICRC), Google’s Daydream Impact Project and the creative agency Don’t Panic London, uses a simulated experience to help people understand urban warfare and its impact on real lives. « The Right Choice » was filmed in Lebanon with guidance and support from ICRC colleagues in Syria.
With « The Right Choice » , the ICRC has developed a new way of interactive storytelling. The experience gives viewers a choice in the face of attack. But in the end none of the options leads to a positive outcome, underscoring how war gives civilians nothing but bad options.
The protection of civilian life in urban battles and places where conflicts are raging is the ICRC’s main mission. « The Right Choice » wants to test consumer virtual reality (VR) potential to build empathy for the people trapped in warzones. By surveying people in major global cities once devastated by war, the ICRC wants to find out if this kind of personalized interactive approach resonates with the audience and has the potential to change someone’s perception or incite behavioral change. Insights from engaging with audiences about « The Right Choice » will inform future investment in VR as a critical tool to educate people and raise awareness and action for pressing humanitarian issues.
French title :
The right choice : bande-annonce
English title :
The right choice : trailer
Colour/B&W :
colour
SD/HD :
HD
Resolution :
1920 x 1080
Aspect ratio :
16/9
Original material/format :
H264
Best material/format available :
ProRes 422
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