Reference :
V-F-CR-F-02501
Date :
12/03/2018
Title :
When war hits home : ICRC's devastating new augmented reality app
Duration :
00:00:51
Editor :
unknown
Confidentiality level :
public
Publication restrictions :
reserved users only
Production company :
ICRC
Commissioned production company :
Nedd
ICRC producer :
RUBIN, Ariel; HANGER, Christoph
Production reference :
AV816B
Description :
The International Committee of the Red Cross (ICRC) March 13rd, 2018 unveiled “Enter the room,” an augmented reality experience
In a narrative told through the eyes of a child, the free app provides a visceral, first-person experience of war at a family’s doorstep. Entering through a portal on the screen of their device, users see the brutal impact of years of fighting in accelerated time as the virtual room transforms from a home of light and life to a dwelling of suffering and sadness. Some 65 million people are fleeing conflict today, 75 percent of whom live in cities, where today’s battles are increasingly being waged.
“Conflict has devastating impacts on communities, and especially on children. We hope the story told through this immersive app will give people new insights into the realities of war,” said Peter Maurer, president of the ICRC. “It is a vivid reminder of how urban warfare destroys children’s bedrooms, their homes, and - tragically - their lives.”
“While Pokemon Go and Snapchat have already introduced the world to augmented reality, this is the first time AR has been used to tell the story of the impact of urban conflict,” said Charlotte Lindsey-Curtet, director of Communications and Information Management at the ICRC. “With augmented reality, we can create immersive experiences that showcase the humanitarian situation in a new and deeply moving way.”
English title :
When war hits home : ICRC's devastating new augmented reality app
Colour/B&W :
colour
SD/HD :
HD
Resolution :
1920 x 1080
Aspect ratio :
16/9
Original material/format :
ProRes 422
Best material/format available :
ProRes 422
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