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Reference : V-F-CR-F-03150-A
Date : 04/2021
Title : An animated video about how to communicate in an accessible way
Duration : 00:05:42
Cameraman : unknown
Editor : unknown
Confidentiality level : public
Publication restrictions : reserved users only
Copyright : ICRC
Production company : ICRC
ICRC producer :
CICORIA, Maria Emilia
Cameraman : unknown
Editor : unknown
Description : The International Red Cross and Red Crescent Movement provides humanitarian assistance and protection to people in crisis, treating everyone with dignity and respect.
People affected by armed conflict, natural disasters, public health emergencies or any other situation that threatens their physical, mental or emotional well-being need information about the assistance that is available to them. As individuals, we all access information in different ways. Some people face attitudinal, physical, institutional or communication barriers that limit their access to information. For example, people with visual and hearing impairments, children and people with low literacy levels will have specific accessibility needs.
A lack of information can prevent people from fully understanding a situation and knowing how they can participate in making decisions that affect them. It is important to assess how best to communicate with different target audiences. Test your messages to ensure they have been understood and adapt them if necessary. If people do not understand your message, it may prevent them from getting the help they need for themselves and their community.
Information must be communicated in a way that is simple, effective and inclusive.
There are lots of ways we can achieve this. Communicate a message verbally through community leaders, on the radio or by touring an area with a megaphone. Hand out leaflets and put up posters and notices in prominent places where lots of people can see them. Ask individuals, groups or associations if they know of anyone who may have difficulty accessing information. Deliver the message personally to anyone who needs extra help. Whichever format and channel we use, it is important that all of our information is accessible and inclusive. We can easily achieve this without the need for lots of extra resources. Use language and designs that are clear and simple, and appropriate for all target groups. Make sure they are easy to read and understand. Use universal symbols and graphics. Pay attention to colour contrast, font type and size. On our digital platforms, activate the translation feature, add subtitles and audio descriptions. Use alternative text on websites and camel case in hashtags. Use images or videos that feature a diverse range of people to represent the whole community.
Each and every one of us has an important role to play in ensuring that our message reaches the communities we work with. Information can save lives. Let’s make International Committee of the Red Cross (ICRC) information accessible and inclusive.
Original language : English
Other language : International soundtrack
English title : An animated video about how to communicate in an accessible way
Colour/B&W : colour
Resolution : 1920 x 1080
Aspect ratio : 16/9
Original material/format : H264
Best material/format available : ProRes 422