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Reference : V-F-CR-F-03271-C
Date : 11/2021
Country/Region : AFGHANISTAN
Title : Afghanistan : real reactions can make a real difference : dollar
Duration : 00:00:51
Director : unknown
Cameraman : unknown
Editor : unknown
Confidentiality level : public
Publication restrictions : reserved users only
Copyright : ICRC
Commissioned production company : Wunderman Thompson
ICRC producer :
Description : The International Committee of the Red Cross (ICRC) has shown the potential monetary value of social media reactions about the Afghan crisis in its latest fundraising appeal.
Created by Wunderman Thompson, the ‘React for Real’ campaign gathered data from people’s social media reactions to the Afghan withdrawal and replaced them with the amount that aid relief could have brought if it was a dollar.
Wunderman Thompson created the campaign by analyzing anonymous social media expressions from July-September 2021 and comparing them to the ICRC’s real-time needs in Afghanistan.
Inspired by the phrase, ‘If I had a dollar for every time...,’ this clip tells how 1,989,770 crying face emoji posts on #Afghancrisis could have fitted 4,974 prosthetics, and the 2,112,700 #Afghan with a heart emoji post could have healed 216,280 wounds.
“We wanted to show how powerful that collective concern could be on the lives of Afghans if we had a dollar for every social media post,” said Ewan Watson, head of campaigns, media relations and content from the ICRC.
Original language : English
English title : Afghanistan : real reactions can make a real difference : dollar
Colour/B&W : colour
Resolution : 1920 x 1080
Aspect ratio : 16/9
Original material/format : H264
Best material/format available : ProRes 422