Reference :
V-F-CR-F-03502-A
Date :
05/2021
Title :
La demande non conventionnelle d'un footballeur = The unconventional request of a footballer
Duration :
00:01:45
Editor :
RAFFY, Marie
Confidentiality level :
public
Publication restrictions :
reserved users only
Production company :
ICRC
Commissioned production company :
Saatchi and Saatchi
ICRC producer :
LIVET, Nora; REVOL, Didier
External producer :
BARBANEL, Bastien
Description :
Every day, doctors and nurses working on the frontlines risk their lives to save others.
In the last five years alone, the International Committee of the Red Cross (ICRC) has counted over 3,700 attacks on health-care workers and facilities. Every attack deprives people of much-needed medical care. In 2020, over 1.3 million patients were admitted to hospitals supported by the ICRC around the world, while our team performed over 130,000 surgeries.
On the 3rd of May 2016, the UN Security Council adopted its first resolution on the protection of health care in conflict. Resolution 2286, supported by 80 states, included steps states could take to mitigate such attacks. Five years on, access to health care continues to be impeded due to a disregard for international humanitarian law and obstruction or criminalization of the provision of health care in some cases. Additionally, the implementation of measures laid out in the resolution has been weak.
With this initiative, the ICRC asks for your support to communicate the circumstances under which medical teams work on the frontlines, their importance, and the need to ensure better protection.
This video features Blaise Matuidi, a world-champion footballer, and a war surgeon (played by an actor), and draws a parallel between the preparation, mental strength, dedication, and passion Blaise Matuidi and the war surgeon need to help their team / their patients. The overarching message of the video, and the campaign, is - just like your favourite football team, health-care workers need your support.
To reach as many people as possible with this crucial message, the ICRC needs your support.
French title :
La demande non conventionnelle d'un footballeur
English title :
The unconventional request of a footballer
Colour/B&W :
colour
SD/HD :
HD
Resolution :
1920 x 1080
Aspect ratio :
16/9
Original material/format :
ProRes 422
Best material/format available :
ProRes 422
To obtain other languages or formats, please contact us
